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When you think of automobile conference, the only thing that comes to mind is a car. Car enthusiasts go to automobile conferences to get idea about new up and coming cars or concept cars. Some are either buyers or some are just interested in knowing about new concept cars. These days photo booths are common at all events or conferences. Instagram printing and photo-booth (Singapore). Thinking of creative photo booths at Automobile conferences is a way of attracting buyers.

When hiring a booth, always go with creative and out of the box booths. Let us look at some creative photo booths that will grab people’s attention as soon as they enter the room:

  • Test Drive Booth: A photo booth, which is shaped like a car, where you can try your hand at virtual test driving your favourite car and check out the features.
  • Van photo Booth: This is a very unique way of promoting your vehicle. Make a photo booth out of the van and set up a touch screen in the van.
  • Display: Displaying your car through a booth with slide shows depicting features. Play some games relating to the car like quiz or fun games. You can gift the visitors a mini toy car as souvenirs.
  • A carnival photo booth: It is a circular stand where some people are strapped into a carnival-like elevator ride that will lift them into the “cloud”. It gives an IMAX-like experience. The ride can be called Journey in the cloud. This type of booth can grab eyeballs and the brand can get instant word of mouth publicity.

Auto conference is not limited to cars only; they also deal with spare parts like tyres, filters and other accessories. Rent a booth that comes with touch screen display and lighting. Also look out for interactive experiences, over-the-top design, and cutting-edge technology.

What customers love

Today consumers love green cars (eco-friendly). And auto makers ensure that buyers get what they desire from their car. In order to appeal to a larger section of buyers, most automobile conferences hire a photo booth so that consumers get detailed information about the car that’s going to be launched. Car buyers love to see each and every feature of the car. What better than photo booths to let buyers experience the real feel of the car with actually driving the car?     If you want to stand out from the rest, then you will have to be creative with the photo booth. Booths are the way of engaging the customers or buyers and also shell out information regarding the cars launch, features and any other queries regarding the car. Creative photo booths looks inviting and serene and that put the visual focus on the brand, added with some high-tech elements to draw people in and engage them with information about the new models on display.

Grab some popcorn and hop on for a ride to be a part of the creative and innovative photo booth experience of the auto show.

Do Corporate Gifts Increase Your ROI?

Are you the person who is in-charge of marketing budgets for your company? Then don’t stop at just allocating funds for advertisements of different kinds, remember to set aside funds for corporate gifts which probably will probably give the highest ROI. Corporate gift giving is not just for the holiday season, saying a thank you is an all-year round thing and what better way to say thanks than with a personalised gift, and it is not just about saying thanks too. When you give corporate gifts it is a way of showing continued appreciation and celebrating all kinds of milestones and at the same time increasing and spreading your brand awareness and also strengthening relationships with your clients in the long run.

Corporate gifts do much more than just showing your appreciation.

  • They work towards improving relationships and loyalty of customers.
  • Not so surprisingly, it also improves the level of service of suppliers
  • When it comes to employees, they develop greater goodwill and productivity.
  • It also increases brand awareness when it comes to prospective customers
  • It is a sure shot way to improve relationships with some government agencies
  • It also helps foster good relationships with others, like the press.

In short, yes corporate gifts have a longer shelf life, much more than any advertisement in TV or radio! It is a well known fact that people prefer and show loyalty to companies that give free gifts.

Points to remember

  • If you compare the price of a simple thoughtful gift and a spot on TV or radio, the specialty gift is much cheaper and has a more favourable ROI.
  • These days everyone gives gifts during holiday season and if you don’t want your gift to get lost in all that, surprise your clients in off peak season. This will help your clients to remember you better.
  • You can give gifts for job promotions, anniversaries, birthdays or random holidays and avoid the usual regular festive seasons.
  • When planning, plan to buy something that will be long-lasting and functional which people will use in their day to day lives rather than something that will be thrown away right after they get them.
  • When you get high end gifts which are customised, it doesn’t get too expensive if you order them in bulk. So get good quality items which will make a good impression with your clients and customers.
  • Though it looks like these gifts are given with nothing in mind unlike awards, the benefits are always seen with very positive results.
  • While the people feel appreciated and recognised, your company is seen in positive light. This helps in many ways like lower costs, more sales, higher profitability and lower employee turnover.
  • The right corporate gift always produces a good return on investment, even if it was done with the “right thing to do” attitude. Actually, the more unselfish the gift appears, the higher the ROI may become. It will also make working with you enjoyable for those involved.
  • To make a better impact, find something unique that has an emotional value not necessarily a something with a huge monetary value.